HealthKart - Influencer Management Role - Marketing (2-6 yrs)
Influencer Management:
- Device and execute end-to-end Influencer marketing strategy for the brand
- Identify, build and maintain a working relationship with repertoire of Influencers - Paid as well as barter
- Design and execute campaigns with influencers around calendared fitness events
- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
- Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic
- Work on a business model to work with the influencers to optimize the results through the association on a long term basis
- Track and maintain a repository of all influencer campaigns and deliverables
Social Media management:
- Manage the execution of content hosting through brand handles on different social media handles
- Engage with customers on organic content to drive positive sentiment around the brand/campaign
- Decipher the analytics of content marketing and leverage the same with the influencer set to drive social media traction for the brand
Required Skills/Background:
- Should be from an agency background having dealt with various Influencer campaigns
- Good negotiation skills to ensure maximum RoI for the budgets
- Should have worked with a mix set of influencers - Category A+, A, B, Micro
- Understand nuances of working with influencers on different platforms - Yoututbe, Instagram, Tik Tok
- Should have 2-5 years of experience in Influencer marketing
- Excellent communication skills
- Bachelors/PG in marketing
Good to have Skills:
- Social media reputation management
- Experience with knowledge of short form video platforms such as YT, Instagram and Tik Tok
- Project management skills
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