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29/08 Shyamala
Founder at Intow Pvt Ltd

Views:104 Applications:38 Rec. Actions:Recruiter Actions:10

HealStop - Senior Analyst - PPC/SEM/Paid Search (3-6 yrs)

Bangalore Job Code: 88813

Job Description:

Should be able to do the following:

- Account Set up - Competitive analysis - Bid Management - Keyword research and Selection - Text ads creation - Google ad extensions - Conversion Optimization - Landing Page optimization.

- Must be comfortable to work on Google Search, Google Display, Google Remarketing, Double Click, YouTube, Bing and Yahoo, Facebook Ads, Google Analytics, Omniture, Semrush

- Build and setup the complete Campaign plan (Ad Group, Keyword, Ads, Ad Extensions)

- building the Quora ads campaign plan from the scratch

- Get the data and conduct a cannibalization analysis for Affiliates vs Google Display Network.

- Get data for converting Google Search Query of last month and work on adding that as keyword .

- Get data of all Ad Groups in Bing, having only Standard Text Ads (STA) and no Expanded Text Ads (ETA), using SQL query and work towards a migration plan from STA to ETA.

- Find data of all the ads which have specified problem phrases in their ad copy using SQL, come up with new ad copy and upload in account

- Work on search campaign optimization using smart bidding strategies and LTV bidding

- Assist with conversion optimization strategy by writing ad copy, A/B testing, to maximize ROAS, margins and quality score across engines

- Build expertise in organising data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)

- Provide detailed monthly and quarterly results overviews.

Skills required:

- Proficiency in Excel (You know VLOOKUPs and SUMIFs at the back of your hand).

- Hands-on experience in statistical techniques, SQL, Unix, Google Ads is a strong plus.

- Analytical bent of mind and being data-driven.

-Very high numerical and copy-writing skills.

- Draw inferences from data and test hypothesis using statistical techniques.

-Strong written & verbal communication skills.

- Ability to work in a fast-paced environment - should excel with minimal supervision.

- Excellent attention to detail.

- Provide detailed monthly and quarterly results overviews.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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