Key Responsibilities :

- Manage everyday operations of the social media team and ensure optimum delivery, quality and timelines

- Work closely with the leading social media platforms to identify growth and brand awareness opportunities

- Work closely with the marketing team for films and EN to meet awareness and conversion objectives

- Work with external film partners, talent and internal marketing and PR teams for film marketing on social media

- Identify and build relationships with digital media partners for co-promotional tie ups

- Support the marketing and partnerships teas in achieving promotional objectives via social media

- Work closely with the content team for launching assets to meet the desired reach and engagement levels

- Deep dive into analytics to identify growth and opportunity areas across platforms

- Monitor, review and report user growth from all platforms on an ongoing basis and generate reports for the management

- Work closely with the digital media buying team/ agency to enhance performance marketing for user acquisition and quality of user engagement

- Liaison with the design team for creative development

- Develop a channel and process for addressing customer feedback and complains via social media. Develop SLA's and an escalation matrix with the support team.

- Suggest page enhancements and improvisations that could impact user experience, retention and acquisition

- Introduce global best practices and lead by example for innovations and campaigns

Key Performance Indicators :

- User/fan and subscriber growth achieved

- Adoption of new technologies, tools and features.

- Number Innovative ideas executed and gone viral

- Growth in user engagement and retention ratios

Skills/Educational qualification required :

- Preferably an MBA from a reputed institute

- Must be proficient in MS word, Power-point and Excel

- Must have in-depth working knowledge of various social media platforms, dashboards, intelligence & listening tools and analytics

Professional experience required :

Total experience: 4-10 years

Industry/Role experience :

- Minimum 3-10 years of relevant work experience in digital marketing and social media management and media buying

- Should have worked with consumer brands and social media agencies

- Should have led a team of social media personnel and engaged with creative, content and media buying teams

- Should have good understanding of brand building via social media & communication

- Should have been in a target oriented role to achieve numbers

Behavioral Attributes :

- Must have excellent communication and relationship management skills

- Must be the ability come up with innovative ideas and out-of-the-box solutions

- Must be willing to challenge conventional methods to achieve exponential results

- Should be a good leader capable of aligning a young team of professionals

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