Head - Search Engine Optimization - Advertising Firm (5-9 yrs)
- Developing and implementing effective search engine optimization (SEO) strategies.
- Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities.
- Managing offsite and onsite optimization projects and reporting on performance.
- Develop and execute successful SEO strategies.
- Manage a team of SEO Specialists.
- Conduct keyword research to guide content teams.
- Review technical SEO issues and recommend fixes.
- Optimize website content, landing pages, and paid search copy.
- Direct off-page optimization projects (e.g. link-building).
- Collect data and report on traffic, rankings and other SEO aspects.
- Work with social media and PPC teams to optimize campaigns.
- Keep abreast of SEO and integrated marketing trends.
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