- Develop and implement strategic marketing and sales plans to achieve business objectives.

- Develop and recommend product positioning and pricing strategy for sustainable long-term market share.

- Contributes to annual and gross-profit plans by projecting expected sales volume and profits

- Forecasting and developing annual sales goals.

- Achieve marketing and sales financial objectives by forecasting requirements; preparing an annual budget

- Scheduling expenditures

- Analyzing variances

- Initiating corrective actions.

- Achieve marketing and sales operational objectives by; preparing customer adoption plans, sales action plans, customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

- Achieve marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising and trade promotion activities including print, online & electronic media.

- Identify marketing opportunities by identifying customer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; developing adoption plans, forecasting projected business; establishing targeted market share.

- Accomplish marketing and sales human resource objectives by recruiting, training, coaching, assigning, scheduling & evaluating team members; establishing sales territory, quotas & goals; communicating job expectations;planning, monitoring, appraising and reviewing job contributions; enforcing policies and procedures.

- Establish and maintain relationships with key clients, strategic partners &industry influencers. Represent the company at trade association meetings to promote product/services

- Prepare marketing activity reports for executive management.

- Prepare, review & analyzeperiodic sales performance reports showing sales volume, potential sales and areas of proposed client base expansion.

- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.

- Work under the guidance of the Country Head - Operations.

- Overall responsibility for Marketing &Sales strategy& plan which supports day to day and future business needs of the organization.

- Responsible for determining the Local product roadmap based on DT World product release cycles.

- Responsible for the development of sales & marketing budgets, department's operational expenses and payment requests to be validated as per operating procedures.

- Approve UAT of new product before releasing in production & coordinate with IT/PMT for product trouble shooting of problems faced by clients/users.

- Support IT/PMT with gap analysis, planning, configuring, integrating, troubleshooting, maintaining and upgrading products to meet client/user's requirements.

- Support operations team in the promoting & developing training initiatives of new & existing clients/users.

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