Senior Consultant at Shivkan Business Services LLP
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Head - Sales & Marketing - OTT Platform (5-12 yrs)
Job description :
- Partnership & Project Management :
- Managing the strategic development of all partnerships and affiliate brands also negotiating contracts with DSPs.
- Maintaining good rapport with all partners (OTT-Music, Short- Video Apps, Facebook, and YouTube) to drive the digital business successfully.
- Strategizing and collaborating on marketing, promotions, launch, associations, etc. (Branding campaigns, PR, movie/artist associations, Ads, Sponsorships - events, TV Shows, etc.)
- Coordinating with partners for relevant reports, payments, business concerns, and third-party intellectual property issues.
Contract/Licensing :
- Discussing and negotiating terms for long-form agreements with existing/new partners.
- Sync licenses to TVCs, Shows, in-Film, Events, etc.
Business Development :
- Developing new business partners within the entertainment industry for business expansion.
- Evaluating new business opportunities globally and collaborating with a roadmap for implementation with a business plan.
- Strategically collaborating for Brand partnership for mutual benefits.
Analytics :
- Evaluating overall Streams, Market share, and other key metrics for designing the blueprint for future projects.
- Assess the streams & contribution of legacy content.
- Analysing the competitor's strategy to keep a check on market trends.
Team Management :
- Building, training, and managing the team with defined tasks and responsibilities.
- Designating proper workflow structure, reporting mechanisms, and timelines for the completion/update of assignments across the team members.
- Arranging training sessions to hone the required skill sets.
Operations :
- Strategizing for deployment & promotion of the entire library & new releases in different languages and genres.
- Planning launch and promotions in advance of the release (placements/visibility: social media posts, banners, notifications, pop-ups, etc.)
- Reconciliation of content usage reports shared by the partners for any discrepancy.
- Monitor and report the piracy of the content on licensed/non-licensed platforms.
