15-20 Years of experience in the field of Market intelligence & Product Pricing

Job Code: STCBRX

- Preferred: Talents from PVC pipes, Bath fittings, Ply, paints, ceramic tiles, Distribution channel selection

- Responsible for planning, development and implementation of the Organization's marketing strategies, marketing communications.

- Increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.

- Development and maintenance of network

- Liaison with end users.

- Framing of marketing plan

- Responsible for increasing market share of the product basket

- Responsible for increasing profit by framing judicious production, pricing and sales policies to cater to newer markets and to existing markets.

Sales Planning :

- Assess market demand and prepare annual, quarterly and monthly sales targets.

- Provide inputs to Board for long-term strategic planning.

- Develop the annual sales plan and a marketing strategy with inputs and approval.

- To outline sales targets, pricing strategy, product mix, geographical mix, seasonal mix.

- Ensure availability of adequate resources to support performance.

- Provide inputs to Top Management for annual product portfolio review.

- Growth in sales from existing customers/markets & opening up of new customers/markets.

Customer Development :

- Monitor timely delivery to the customer.

- Resolve customer complaints regarding sales and service.

- Monitor customer preferences to determine the focus of sales efforts.

Operational Role :

- Direct and coordinate activities involving sales of manufactured and traded products.

- Ensure sales of complete range of value added products.

- Collect sales/market data on a regular basis.

- Forecast sales and determine profitability through review of operational records and reports.

- Ensure recovery of outstanding dues from customers.

- Obtain feedback on the quality of products and service and convey the same internally.

Dealer Management:

- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.

- Visit dealers to stimulate interest in establishment or expansion of leasing programs.

- Disseminate the price schedules and discount rates.

- Monitor customer attrition and plan customer retention strategies.

- Relationship building with key customer accounts.

Market Intelligence & Product Pricing:

- Aggregate market intelligence for existing product range (product wise)

- New plans & recommendations.

- Identify relevant pricing trends in the market and of key competitors.

- Obtain Market Share Information.

- Give recommendations to Top Management for product wise pricing.

- Identify customer needs and ideas for product development.

- Marketing & Promotional Activities

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