Senior Recruitment Executive at Career Genesis
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Head - Product Marketing - Mobile Handset Business (8-16 yrs)
Client : Leading Client of Mobile Handsets Business
Position : Head of Marketing (VP Level)
Location : Noida
Industry Experience : FMCG or Mobile Handset
Job Details & Responsibilities :
This is a PAN India role,
- Branding, Rural Marketing, Mass Marketing, Digital, Shopper Marketing
- Pricing & Promotion, Strategic Planning
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Overseeing the company's marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analysing potential strategic partner relationships for company marketing.
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