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16/10 Swati
Talent Acquisition Specialist at Sutra HR

Views:48 Applications:35 Rec. Actions:Recruiter Actions:2

Head - Performance Marketing - IT/eCommerce (5-10 yrs)

Bangalore Job Code: 133083

Roles and Responsibilities:

- Develop innovative growth hacks to drive user growth and engagement on Bione's web & mobile apps via all channels and marketing programs

- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behaviour) and create actionable programs leading to user growth

- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.

- Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis

- Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM and advertising campaigns.

- Ability to drive large scale projects, experiments and smaller tweaks with equal ease

Skills Required:

- MBA or Master's degree in marketing or product management field.

- 5+ years of experience in digital marketing in a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. with 2+ years of mentoring growth managers

- Proven experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.

- Experience in growth hacking/ digital marketing

- Good team leading skills with experience working in virtual teams

- Technical skills sufficient enough to understand complexity without developer inputs and work with developers/architects to make right technical trade-offs

- Strong communication skills and the ability to refine messages based on the audience

- Track record of launching multiple growth initiatives with high velocity

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