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08/02 Anshika
HR at Cibirix Digital Media Private Limited

Views:11 Applications:3 Rec. Actions:Recruiter Actions:2

Head - Pay Per Click (5-7 yrs)

MP Job Code: 311682

- She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.

- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.

- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.

- Provide creative copy suggestions and graphical ad templates.

Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.

- Can devise strategies to increase ROI - Is good at increasing CTR & reducing the cost per clicks

- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords

- Keep pace with search engine and PPC industry trends and developments.

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