Talent Acquisition Specialist at Techmatters Technologies
Views:611 Applications:173 Rec. Actions:Recruiter Actions:4
Head - Paid Media Marketing - Advertising (8-12 yrs)
Essential Duties and Responsibilities:
- Experience in planning and execution of Paid Marketing Campaigns in Search, Display and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]
- Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.
- Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.
- Prepare and Analyse Keywords & Ad copy performance analysis report.
- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.
- Deliver comprehensive campaign analytics including, but not always limited to, paid search insight.
- Develop new and eliminate under-performing PPC ad copy & Keywords.
- Analyse clicks and conversion data, ad expenses and ROI.
- Maintain day-to-day client contact for SEM Campaign execution
- Pro-actively providing the clients marketing plans with the greatest amount of value-added communications.
- Provides clients with budget updates.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
