We have an opening for Head/National Trade Marketing Manager for Ahmedabad (Corporate Office) Location

Please find below the job details :

Designation: Head/National Trade Marketing Manager

Reports to: National Sales Head

No of Position:-1

Location:- Ahmedabad Location (Corporate Office)

Industry Preference:- FMCG (Food/ Non-Food)

Job Summary:- To head and Drive Trade Marketing function

Key Stakeholders: Zonal sales head, Marketing, Trade Marketing, GDSO (Supply Chain Management), IT and Human Resource

CTC: - Depend on Current CTC

Pre-requisite:-

- Essential Qualification : Graduate in any discipline with a degree in Management from reputed institute

- Experience -10 - 20 years of experience of which 10 - 15 years in FMCG sales

- Preferred Age Group: 35-45 years

- Strong leadership skills and ability to manage change and develop people

- Strong commercial acumen and analytical skills

- Excellent communication and negotiation skill

Key Responsibilities:-

- Design trade activation programs for General Trade, Low end Food service and key account channels that drives volume growth & builds strong trade relationships

- Develop norms for Trade marketing

- Design and Implement channel specific and region specific trade activation programs

- Plan and implement promotions and BTL activities along with the marketing function

- Create trade marketing calendar (activation programs/ visibility/ promotions) for the year

Budget

- Plan and manage all BTL spends across brands and regions

- Ensure adherence to budgets and maximize impact of trade spends

Monitoring and Review

- Review and assess effectiveness of trade schemes/ promotions and other activities

- Evaluate impact and make changes in the trade marketing calendar as required

Competition intelligence

- Track competition activity around the trade and adapt plans accordingly

- Gather insights from market data around sales

Insight Generation:

- Gather insights and understand motivations drivers for activation in the context of the different channels: Wholesale, Retail, Chemist, General Stores, Cosmetics, Dairy etc.

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