Required - Marketing Head - Solar Industry (Master in PR Activity)

Location: Surat

Industry- Solar Industry

Must have experience as a Marketing Head in the Solar Industry or Related Industry

We are seeking a skilled and experienced Marketing Head with expertise in Public Relations activities within the solar industry. The ideal candidate will lead our marketing endeavors, specializing in PR strategies to enhance brand presence, manage communications, and drive engagement within the solar energy sector.

Responsibilities :

- Develop and execute comprehensive marketing strategies integrating PR activities, focusing on promoting solar products and services while aligning with company objectives and industry trends.

- Lead and mentor a team of marketing professionals, fostering an environment of collaboration and innovation to achieve marketing goals.

- Conduct thorough market research to discern customer needs, preferences, and industry trends, leveraging data-driven insights to optimize marketing initiatives.

- Craft compelling PR-centric marketing collateral, digital content, and presentations, ensuring consistent messaging and brand representation.

- Collaborate closely with cross-functional teams including sales, product development, and PR agencies to align marketing efforts, drive revenue, and maintain brand consistency.

- Oversee and coordinate promotional events, trade shows, and other PR-centric marketing campaigns to enhance brand visibility and customer engagement.

- Monitor and analyze campaign performance, utilizing analytics tools to measure ROI and make data-driven adjustments for continual improvement.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or related field. An MBA is advantageous.

- 8 to 10+ years of progressive experience in marketing roles within the solar industry, with a focus on PR strategies and execution.

- Demonstrated success in managing PR-focused marketing campaigns and leading teams effectively.

- Profound knowledge of solar industry trends, market dynamics, and adeptness in understanding customer behavior.

- Strong analytical abilities, capable of interpreting data and implementing strategic decisions.

- Excellent communication, interpersonal skills, and a flair for PR activities.

- Proficiency in digital marketing tools, CRM software, and analytics platforms.