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11/12 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:72 Applications:32 Rec. Actions:Recruiter Actions:25

Head - Marketing - SaaS Firm (8-12 yrs)

Pune Job Code: 303381

- Our client is a fast growing B2B SaaS product company, offering Attendance & Timesheet solutions to the companies with Contractual and Distributed workforce. 500+ customers across the globe now believe in what we do and have embarked on this journey with them.

The Job :

- In this hands-on Marketing Lead role, you will play a pivotal role in driving the growth of our client's product. You will lead the development and execution of marketing strategies, with a strong focus on demand generation, to achieve our revenue targets. Your entrepreneurial spirit and proven ability to grow a company's revenue will be essential to your success in this role.

Your responsibilities will include :

- Build and lead marketing team across demand generation, content marketing, product marketing, and more. This includes running targeted marketing campaigns, optimising leads quality and conversion funnels.

- Design cross-functional and cross-channel campaigns.

- Engage and work with external marketing agencies.

- Collaborate with sales, product, and leadership, to drive new business, and be confident in owning a leads pipeline number.

- Be at the forefront of new marketing technologies and strategies to innovate, improve efficiency, and increase results.

- Partner with sales and customer-success teams to ensure marketing strategy is aligned with other acquisition and retention initiatives.

Ideal Candidate :

Requirements :

- 5-10 years of experience in marketing and leadership roles in B2B SaaS startups.

- Experience with demand gen, product marketing, email marketing, content marketing, advertising, SEO, and social media.

- Experience running successful multi-channel marketing campaigns.

- Incredible writing skills. Have a knack for crafting interesting copy.

- Demonstrated experience and comfort owning a revenue and pipeline number; thrive in an outcome-focused environment.

- Proficiency in marketing tools and analytics platforms.

- Leadership skills with the ability to set and prioritise goals.

- Master's or Bachelor's degree in marketing, business, or a related field.

- Strong analytical and problem-solving skills.

- Passionate and proactive: a driven, self-starter who can work independently and as part of a team.

Good to have :

- Entrepreneurial background.

- Have exposure working in the growth journey of revenue from $1 million to $10 million.

- Experience in navigating the US and international markets, with a focus on the enterprise segment.

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