Founder at Alpha HR
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Head - Marketing - NGO (10-12 yrs)
Marketing head -NGO
Qualification: MBA/PGDM
Experience : Post qualification work experience of 10-12 years in the FMCG industry.
Job Description :
- Responsible for the design and execution of marketing strategies. Innovations, designing, and planning the product portfolio, building supply chain network, capacity building and allocating marketing activities, setting goals and ensuring the long-term viability of each location.
- Market research through various means - formal and informal. Keeping in touch with ground realities through structured feedback from consumers, trade and sales teams.
- Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing/branding campaigns
- Product positioning brand communication, media and promotion strategies and roll-out.
- Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.
Required skills :
1. Past/present experience should comprise of :
- Marketing team leadership, Designing & executing marketing strategies including innovations, research, new product development sourcing & marketing, and preferably some sales as well.
- Product positioning brand communication, media and promotion strategies and roll-out.
2. Should have knowledge/experience of different FMCG market segments, competition, pricing, distribution, and sales strategies.
3. Understanding present and future trends relevant to redeveloping current products and innovating for new ones.
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