We have one good opportunity for Marketing Head with our MNC FMCG client based in Nigeria.

Educational Qualification: Educational Qualification: Graduate + MBA from Premier Institute 2007/2008/2009 pass outs preferably from FMCG/Consumer Goods / Food industry experience.

Reporting to: Head Marketing West Africa

Job Description :

- Development of the - strategic vision- for each brand, the Brand Architecture, the Brand Lighthouse (incl. it's positioning) and its place in the company's portfolio.

- To lead the development of the Category Strategy including the Marketing Strategy. To develop and Implement Brand Plans (including the Investment Mix).

- Develop deep, actionable consumer understanding &insights on category, brand(s), competition, usage and attitudes and purchase behavior.

Implementation:

- Media Planning &Implementation (as applicable).

- Consumer activations - Planning & Implementation.

- PR Plan.

- Help develop Trade Marketing plans with Sales/ Trade Marketing (Trade Promotion & Activation).

- Manage the development of design and pack changes.

- NPD - Rhythm Chart planning and development of new products in time through the - Stage-Gate- methodology.

- The management of A&P (Advertising & Promotion) spends.

- Regular evaluation of the A&P activity.

- Commissioning, execution, and presentation of findings of market research.

- Management of a team of Brand Managers.

- Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies.

Skills & Competencies :

- Knowledge of basic marketing principles and processes

- Agency Processes: Ad agency, Design Agencies, Media agency, Research agencies, BTL agencies etc. Selection of agencies.

- Briefing the agencies with well thought of creative briefs, media briefs, research briefs and activation briefs as the case may be.

- Ability to objectively develop &judge advertisements, designs, media plans, research proposals, discussion guides, questionnaires and BTL proposals.

- Media Plans: Plan, Innovate, Implement, Control, Evaluate.

- Consumer & Trade Activation: Plan, Innovate, Implement, Control, Evaluate.

- Manage the above-mentioned agencies to get the maximum effectiveness.

- Understand the cost structure for an ad agency, media, research, BTL.

- Ability to develop strong Consumer Understanding through immersions and formal Market Research:

- Understanding consumers existing and future needs.

- Understanding consumers, their attitudes & behavior in general and to the brand and the category.

- Understand purchase behavior.

- Finding and analyzing consumer need gaps.

- Understanding of and ability to implement formal Consumer Research- Qual & Quant.

- Brand Equity and Varianting Study

- Ethnographical methods

- Understanding of how PR works in the market and development & implementation of relevant strategies.

Strategic Thinking:

- Developing a future vision.

- Conversion of business goals to marketing plans.

- Conversion of consumer insights into marketing ideas.

Brand Equity Development & Management:

- Developing Brand Lighthouses based on consumer understanding.

- Ability to rigorously maintain brand identity in all branding activities.

- Ability to conceptualize & develop the Brand Architecture.

- Ability to develop a portfolio strategy for the business.

- Put together the Category Strategy with cross-functional inputs and over a longer horizon.

- Put together Brand Plans that synthesizes big-picture and detail.

- Lead development of action plans.

- Ability to configure well thought of and innovative BTL schemes and activations.

- Day to Day management of advertising & media, research and BTL.

- Understands business situation and sees clearly what is to be done and how to do it.

- Knowledge of the Stage-Gate NPD process - Ability to champion a new product idea through stages and gates.

Analytical skills :

- Identification of opportunities and issues

- Ability to develop the hypothesis for each issue and come up with alternative ideas.

- Analysing sales, media, and research data.

- Use of data to create detailed, fact-based and logical arguments.

- Present Analysis and Conclusions in a clear, structured manner.

- Understand Brand Performance from P&L.

- Ability to understand the brand and market dynamics:

- Understanding and tracking of brand vs.competition (including strategies, gathering intelligence, activities etc.)

- Understanding Trade & Trade structure.

Anagha

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