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27/04 Richa
HR Recruiter at Altum

Views:268 Applications:120 Rec. Actions:Recruiter Actions:0

Head - Marketing - FMCG (10-20 yrs)

Kolkata Job Code: 118239

Job Location : Kolkata

Industry : FMCG

Experience : 10+yrs in FMCG, Less than 35 yrs of age

Qualification : MBA

CTC : Uptp 35 LPA.

Job Responsibilities :

Strategic, Operational & Financial :

1. Responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.

2. Develops the marketing & brand management strategy of Brand Category to support top line & bottom line growth & foray into new segments and innovative products.

3. Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

4. Overall responsibility for Brand Activation.

5. Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

6. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

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