Head - Marketing - FMCG (10-20 yrs)
Job Location : Kolkata
Industry : FMCG
Experience : 10+yrs in FMCG, Less than 35 yrs of age
Qualification : MBA
CTC : Uptp 35 LPA.
Job Responsibilities :
Strategic, Operational & Financial :
1. Responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.
2. Develops the marketing & brand management strategy of Brand Category to support top line & bottom line growth & foray into new segments and innovative products.
3. Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
4. Overall responsibility for Brand Activation.
5. Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
6. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.