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15/03 Meera
HR at Job Store Consulting

Views:70 Applications:17 Rec. Actions:Recruiter Actions:2

Head - Marketing - Education (10-15 yrs)

Coimbatore/Tamil Nadu Job Code: 262759

- We are hiring Head of Marketing for an Education Institute

About the College : This College Offer courses like SAP, Digital Marketing, Software Courses to students who have completed their education.

- Head of Marketing would build marketing strategies to acquire the students to enroll the course and bring up companies to hire these candidates.

Job Location : Coimbatore, Tamil Nadu

Experience : 10-15 years

Salary : 19L

Responsibilities : 

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

Requirements and skills : 

- Key skills : Digital Marketing, Content writing & Education Industry preferable

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals


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