Freelancer at Freelancer
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Head - Marketing - Digital & Corporate Communication (10-15 yrs)
- Should have experience in Utilizing range of techniques including SEM, SEO and PPC for campaign outcomes.
- Overseeing the social media strategy for the company (B2B).
- Sound expertise in the domain of Brand Marketing, Digital Advertising, Media Planning &implementing and evaluating end-to-end PR campaigns, Reputation Enhancement and Crisis Management.
- Deep understanding of consumer insights, strategic and innovative communication; driving campaigns to maximize their ROMI (Return on Marketing Investment)
- Responsible for Conceptualizing, Increasing brand visibility in B2B magazines, events, seminars etc.
- Lead the branding, marketing and PR strategy and implementation in alignment with the CEO & CBO to advance the business's brand identity across the industry.
- Responsible for conceptualizing formulated social media content, implementing and evaluating end-to-end PR campaigns along with external PR agencies.
- Design and implement communication strategy for Credable.
- Increasing brand visibility in B2B magazines, events, CFO conferences etc. Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc.
- Work with internal stakeholders to create a social media strategy that collaborates with marketing.
- Identify the opportunities of releasing authorized articles to be published in the social media. Building and fostering relationships with the media (print/online/audio-visual/consulting) nation wide requirements and develop policies and procedures to ensure Credable is fully compliant.
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