Job Description & Responsibilities :

- Overall responsible for managing, analyzing and reporting performance of all marketing campaigns & initiatives and assess performance against desired goals.

- Collaborate with internal teams to create landing pages and optimize the user experience with a plan on social media platforms.

- To assist in implementing plans to increase followers on popular social media platforms.

- To conceptualize, design and execute various Marketing Campaigns/ Activities for Bank's product offerings.

- Execute an effective acquisition funnel with diversified acquisition sources all Branches & departments

- Execution of BTL Activities for all Branches & products of the bank & fulfilling all the marketing collateral requirements of the bank

- To Coordinate with the Advertising Agency - organizing Marketing campaigns, events, and promotional activities for the various products

- To Generate Awareness among Branch staff about Third Party Products (TPP) like Insurance, mutual fund business etc and support in achievement of Business targets

- To manager TPP tie-ups by designing TPP Contests & handling end-to-end execution of the Contest & monitoring / revival of Lapsed Insurance Policies (Life + general) across Vendor development for creating customized product offerings for various campaigns & initiatives

- To collate material and ensure quarterly publication of GB Today Magazine (an in-house publication)

- Responsible for co-ordination of all relevant end-to-end arrangements in regards to holding Annual General Meeting of the Bank every Year

- Responsible for reviewing & managing corporate tie-ups in regard to wellness initiatives

Required Skills :

- Excellent verbal and written communication skills

- Excellent communication & presentation skills

- Excellent time management skills with a proven track record to meet timelines

- Strong analytical and problem-solving skills

- Ability to prioritize tasks and to delegate them when appropriate

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