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24/04 Ayush Saini
Recruitment Consultant at Cultor Recruit

Views:270 Applications:97 Rec. Actions:Recruiter Actions:59

Head - Marketing Communication (5-11 yrs)

Mumbai Job Code: 156828

Location: Malad West, Mumbai

Maximum Compensation : 25,00,000

Reports to: Founders

The candidate must be from a reputable agency (Ogilvy, Dentsu, Lowe Lintas, Taproot, Gray etc)

About the Company : Our client is a well-funded VC-backed startup with customers in 162 countries and growing rapidly. They are working to enable women to take charge of their health, especially period. Their products combine tech and Ayurveda to solve women's problems and empower them.

Founders have a proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world's largest menstrual health company. Be the first 20 to join the company and become a part of the founders' club

Work Description :

- Storyteller & Fountainhead brimming with ideas on a variety of ways to communicate the message to the target audience to create pull-marketing advertisements

- Develop graphic, copy & video content using Brand Key communication framework

- Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc.

- Deeply understand & empathise with consumer insights & create Brand stories around the problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales

- Provide direction to designers, videographers, editors to develop online marketing campaigns

- Map customer journeys, service design and communication assets to drive engagement

- Coordinate with agencies to create marketing creatives, video content

- Analyze online consumer behaviours & trends to understand product-market fit

- Manage daily marketing & communication operations

Candidature requirements :

- 5+ years experience in an advertising agency with a product marketing background

- Prior experience in conceptualization & execution of short 15 secs videos ads

- Strong storytelling visualization skills in form of videos & graphics

- Experience in the women-oriented product, service, the startup is added plus

- Intuitively sense the market need and visualize marketing & communication tactics

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