Talent Acquisition Lead at Praveza Consultancy Pvt Ltd
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Head - Marketing - Automobile (12-20 yrs)
1. Experience in planning and organizing on ground events - this is most important
2. Experience in digital marketing
3. Experience in planning marketing campaigns, managing marketing budgets.
4. As head of Marketing, the person is responsible to plan, budget and execute all marketing activities in the entire marketing area of Lamborghini Bangalore (Karnataka, AP, TN & Kerala)
Key Responsibilities :
6. Planning monitoring and executing the Annual Marketing Plan for Lamborghini Bengaluru - Customer Events, Product Launches, Race Track events in India and Abroad, Customer Drives, Customer Engagement Programs, Co-sponsorship events
7. Prepare Annual Budget and Present Quarterly Updates to Lamborghini India
8. Plan tie-ups with leading luxury brands and co-create partnerships that are mutually beneficial
9. Manage customer database and update in CRM software
10. Plan and execute digital and social marketing campaigns - Responsible for Lamborghini Bengaluru FB, Instagram accounts and customer and fans engagement at these platforms
11. Plan and execute customer engagement activities for Lamborghini Bengaluru
12. Min 5 years of experience in handling marketing both ATL (Key focus on Digital and Social Marketing) and BTL (Events, Tie-ups with other Luxury Brands, Database Management) .
- Experience in planning, managing and executing customer events on ground is a must. Experience in managing marketing for a luxury product and experience in dealing with luxury customers is preferred.
13. The candidate should be minimum Graduate. MBA degree in marketing is an added advantage
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