Career Advisor at Reeracoen India Private Limited
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Head - Marketing - Apparel (8-20 yrs)
We have an urgent opportunity for one of our clients kindly go through the job description revert me if you are interested.
Position: - Head of Marketing
Location: - Mumbai
Company: - Mirraw.com
Job Description :
Strategy:
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives.
- Understand consumer needs and behaviors in the ecommerce fashion space and build product line strategies to generate demand and expand market share.
- Understand the economics of e-commerce and work on pricing and discounting strategies to boost sales.
- Understand competition and identify uncontested areas of expansion and factors of differentiation.
- Craft quarterly and annual hiring plans.
- Monitor competition (acquisitions, pricing changes and new products and features)
Operational :
- Paid Marketing
- Manage Facebook, Google and other Ads platforms
- Manage Network partners and agencies
- Drive high performance output with a strong focus on ROI
- Organic Marketing
- Manage on and off page SEO
- Manage content for the brand to drive quality traffic
- Brand Marketing
- Manage brand communication and presence on all Social channels.
- Manage strategic tie-ups and affiliates to drive quality traffic
Budget Management & Revenue Generation:
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department - Responsible for Total Sales Revenue and Profit Margins
- Responsible for Marketing Spend, CAC and CPI metrics
- Responsible for Retention, Loyalty and LTV metrics
Required Experience
- Language: English
- Education Background: Graduate, MBA
- Experience: 8+ Years
- Require skills:
- Brand Marketing
- Strong work knowledge in Web Analytics and Google AdWords
- B2C industry.
Prabhat
Career Advisor
Reeracoen India
India URL: http://www.reeracoen.in/
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