Founder at Alpha HR
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Head - Marketing (10-15 yrs)
Job Description -
1) Position - CPaaS/ Marketing Head.
2) Company - IT Firm.
3) Experience - 10+ Years.
4) Qualification - Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
5) Location - Nagpur.
6) Responsibility -
- Design and implement strategic marketing plans to promote our CPaaS products and services effectively.
- Oversee the development and maintenance of our brand identity, ensuring consistency across all marketing channels and communications.
- Monitor brand performance and implement strategies to enhance brand reputation and visibility.
- Lead the creation of compelling marketing content, including website copy, blog posts, whitepapers, used cases, and social media posts.
- Plan and execute digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and display advertising.
- Peer Analysis: Analyze competitors' marketing strategies, products, rates & features to identify areas for improvement & technical development.
- Analyse campaign performance metrics and optimize strategies for maximum ROI.
- Conduct market research to identify industry trends, customer needs, and competitive landscape.
- Develop lead generation programs to drive inbound leads and nurture prospects through the sales funnel.
- Collaborate with sales teams to develop effective sales enablement materials and strategies.
- Coordinate and participate in industry events, conferences, and trade shows to enhance brand visibility and generate leads. Manage event logistics, including booth setup, staffing, and post-event follow-up.
- Track and report on marketing expenditures and ROI to senior management.
- Be the owner of our GTM strategy, and build offering, bundling, solution, promotion and / or pricing strategy to accelerate product growth in specific channels and market segments.
7) Skills -
- Proficiency in marketing automation tools, SEO Tools, CRM systems, and analytics platforms.
- Strategic thinker with the ability to analyze data, identify trends, and make data-driven decisions.
- Experience in the CPaaS industry or related telecommunications sector is a plus.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Strong leadership and team management skills, with the ability to collaborate effectively across dept.