What You Will Do : 

- Defining marketing strategy to support the company's sales trajectory

- Responsible for developing, executing and delivering the company's and Clients digital/online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the sales through key marketing channels

- Designing, implementing and managing online marketing programs focusing on building digital awareness, lead generation and customer acquisition

- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort

- Coordinating and Strategizing with agency to manage Social Media, SEO and SEM

- Building and owning the brand while generating positive buzz in and around the platform

- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability

- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these ideas

- Updating with the new trends and processes on marketing and using the same to push the company's marketing agenda

- Evaluating the impact of marketing programs in achieving their stated revenue targets

- Listening- to the trends of the market and directing the market research efforts of the company

- Focussing on increasing life cycle value of customers

- Identifying and automating processes to improve efficiencies

- Working closely with the Technology team on automating marketing initiatives

- Using data and reports to make evidence-based marketing decisions

- Suggesting changes and improvements

- Contributing as a member of the leadership team to the business decisions of the company

- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention

- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply

What You Must Have :

- Masters in marketing or equivalent. Additional Certifications from Google, Facebook, LinkedIn will be added advantage

- Experience in the real estate industry will be preferable

- Strong analytical capabilities

- Conversant with digital marketing tools & deep understanding of technology

- Thorough knowledge of marketing principles, brand, product and service management

- Deep understanding of changing market dynamics

- Outstanding communication (written and verbal)

Skills :

- Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing Campaign, YouTube and Social Media Management

Qualifications : MBA Marketing / Graduate of Mass Communication

Location : Mumbai, Andheri (W)

Reporting: Chief Marketing Officer

Experience : 8-10+ year experience in Marketing with Agency or Corporate (Real Estate would be additional Advantage

Industry : Real Estate Marketing

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