Role Description:

The candidate will have overall responsibility of brand development and customer acquisition. This role would be spans across the marketing verticals including Digital Marketing, Growth Hacking & Branding offline (ATL & BTL) and online. This role will be responsible for managing marketing investments, accountable for growth target, developing and deploying a comprehensive marketing plan with fully integrated tactics (advertising, digital and app marketing, retail/partner and consumer-facing PR)

This highly empowered role demands innovative thinking along with a creative and energetic approach to leadership who thrives when juggling multiple priorities in a fast paced, high performing environment.

Key Responsibilities:

- Ideate Growth Hacking initiatives to achieve both short term & long term business goals. Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue

- Handle & Manage Marketing mix & Budgets. Responsible for ROI from marketing channels

- Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth

- Ensure consistent and effective brand positioning & product / promotional messaging across all platforms.

- Create & Analyze Analytical reports to track and improve marketing efforts

- Drive consumer insights, competitive analysis, product analytics and marketing strategy

- Driving user and revenue growth

- User Acquisitions, Mobile Advertising, Facebook Advertising

- Performance Marketing, Targeting, Analytics, Optimization

- App Monetization, Cross promotion, User Retention

Online:

- Generate quality traffic to the website/ mobile application to expand the network of potential customers who may be interested in downloading the mobile game.

- Work with creative agencies to come up with good creative content to make digital efforts effective. Manage agencies to deliver Marketing strategy.

- Report effectiveness of all digital activity including web analytics, conversions etc for each campaign.

- Social media marketing: To implement social media into the mobile game's launch campaign as a way to better connect with customers and to drum up excitement, and even to integrate social media into the app so that the customers can share their gaming achievements.

- Co-own the product growth and P&L responsibility with business in driving growth and market share.

- High degree of problem solving skills to resolve problems in a multi-product/service environment.

Success Indicators:

- Spike in Site traffic

- Improvement in conversion rate

- Optimization of Marketing Spends

- Improvement in Brand awareness, recall & preference scores

- ROI of marketing campaigns

Requirements

- Years of experience: 2-5 years of relevant work experience in driving marketing initiatives for consumer facing products.

- Qualification: MBA from Tier1 institute

Desired Skills:

- Working in a Gaming space would be a plus

- Experience in managing high budgets would be a definite value add

- The ideal candidate has either successfully built memorable brand/s from scratch with (the right resources) a modest budget.

- The candidate will have interacted with a variety of tools including online, direct marketing and brand building. The use of data to support most strategic investments and decisions will go a long way in this regard.

- Ideas for how to harness media across all platforms that bring synergy and direction to the brand is a must.

- Must be a hands on individual, and must be comfortable working in a fast paced organization with a flat structure

- Strong interpersonal and collaboration skills

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