Talent Scout at Winfort Services
Views:3056 Applications:618 Rec. Actions:Recruiter Actions:1
Head/General Manager/Vice President - Brand Management & Communications - Insurance (9-15 yrs)
Brand Management:
A. Augment awareness of the Organization based on the company's vision, key strengths and business strategy. Build a preference for the company's offerings.
B. Creating and implementing successful branding and marketing initiatives. Planning initiatives to improve visibility and achieve business objectives of the Organization.
C. Successful implementation of the projects; successful activity every quarter besides long term projects. Planning and supervising brand campaigns and communication plan.
D. Increase the presence of the Organization on offline & digital platforms, social media
E. Increase media coverage for external Communication on offline & digital platforms
F. Position the company's senior management and spokespersons as thought leaders in the industry. Handle media crisis if any. External Communication - Media, PR, Events & Sponsorships
G. Improved engagement with the employees while ensuring all communication adhere to the appropriate standard and guidelines Internal Communication
H. Design and co-ordinate media campaigns, advertising and all kind of PR visibility on mass media (print, outdoor & television), digital, online and social media
I. Conduct marketing research to support any required project and keep updated with latest current trends and guidelines
Strategic Planning:
A. Compile, develop and execute the firm's marketing plan, in line with the business strategy as decided and communicated by the firm's management
B. Contribute to the development of the marketing strategy and manage the detailed marketing plan as per a defined schedule.
C. Strategize, execute and monitor all brand visibility implementations across all ATL, BTL. Outdoor, Digital & Social Media platforms
D. Lead and develop a team to implement successful brand audits, compliance & internal audits across all brand extensions and platforms with due record keeping and audit trail.
E. Monitor the performance of all marketing initiatives in the form of ROIs, engagement and surveys. Share key findings in collaborative manner with other functional heads and incorporate the findings for future strategy.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
