Proprietor at K & R Enterprises
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Head - Digital Marketing - Internet/eCommerce (5-8 yrs)
Head - Digital Marketing
- As a Digital Marketing Lead, you will devise strategies and empower us to drive usage, delight customers, works towards customer acquisition and retention, and grow them.
Responsibilities :
- Creating & executing effective convertible performance marketing campaigns.
- Managing budget & campaigns across all Digital platforms to drive the desired return on investment.
- Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook and affiliates.
- Plan and manage paid social media campaigns and assist content and brand teams.
- Use marketing analytics tools such as AppFlyer, Google analytics, Clevertap to analyse & track the ROI & CAC for each marketing campaign.
- Working closely with management to discuss conversion improvement strategies, feedback & results.
- Analyzing sales funnels, trends & understanding customer behavior.
- Research & implement marketing tools to boost our promotional efforts
- Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
Requirements :
- 5-8 years of experience. Led team & has a deep understanding of all facets of content marketing.
- Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
- You are highly goal oriented individual with good communication skills.
- Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
- Expertise with Firebase, GTM, Google Analytics.
- Experience in generating leads and achieving long term sustainable growth.
- Experience in working with creative teams to give constructive feedback for performance marketing.
- A strong portfolio to demonstrate your skill set
