Talent Acquisition Specialist at SutraHR
Views:245 Applications:101 Rec. Actions:Recruiter Actions:0
Head - Digital Marketing - Healthcare (4-10 yrs)
Headquarters: Gurugram, Haryana
Year founded: 2013
Company type: Privately Held
Company size: 200-500 employees
Location : Gurgaon
Position - Head- Digital Marketing
Experience : 4+ years
Job responsibilities:
1. Planning and executing Digital Marketing strategies to meet growth objectives
a) Strategy, optimisation and management of paid & social digital marketing Channels.
b) Generation of transactions and traffic, mainly through search (organic and paid), social, sms, affiliate, retargeting and email marketing channels.
c) Defining key metrics and measuring them continuously to improve cost of traffic, leads and sale goals.
d) Plan, execute and measure experiments and conversion tests.
2. Review new technologies and keep the company at the forefront of developments in digital marketing. Find opportunities to leverage data mining techniques to drive ROI of ad spend
3. Growth hacking for lead generation, creating virality, during new city launches and brand awareness.
4. Custody of omni channel content & experience - corporate channel, offline sales, online channel, feet on street. Provide assistance on press releases, contributed articles, presentations, events, and conferences. Customer relationships: handling grievances received on various social media channels & third party complaint websites.
5. Managing marketing team, and partnering with cross functional teams (technology, sale, operations) for effective results.
6. Market Research and Competitive Intelligence
a) Evaluate end-to-end customer experience across multiple channels and customer touch points
b) Develop pricing recommendations and drive it through the Pricing team
7. Manage relationships with vendors and drive them
Required Skills:
- Experienced in online & mobile marketing
- Highly energetic, with ability to think creatively, on the feet, experiment fast & adapt
- Strong ideation and conceptualization skills
- Good people and project management skills
- Highly analytical and detail oriented
- Good communication/ presentation skills.
Ideal candidate:
- MBA/B.E from premier institutes
- 4 - 5 years experience in e-com / Digital space
- (highly desired) ex - founder of an internet start-up.
- Has seen quick scale up in traffic, users or transactions.
If interested kindly reply with your updated CV:
Current CTC:
Expected CTC:
Notice Period:
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
