Senior Associate at Talent1st
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Head - Digital Marketing - Gaming Platform (5-10 yrs)
CONTEXT :
- We are looking for an experienced Digital Marketing Manager to lead in the planning,execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
- The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Key Responsibilities :
- User acquisition through Facebook, Google Ads, Instagram and other channels of acquisition
- Delivery of RoI and target KPIs from channels of acquisition
- Devising the strategy for user acquisition and bringing down the CAC
Performance Measures :
- CAC of acquired users
- No of users acquired
- Quality of users acquired
QUALIFICATION - Minimum Qualification: Post Graduation in marketing
Knowledge And Skills :
- Experience of working on FB/Google Ads
- Experience on working with Real Money Gaming platform
- Hands on experience on getting RMG platforms whitelisted on FB/Google
Personal Attributes :
- Ability to meet deadlines
- Assertive and go getter attitude
- Strong team player
- Analytical mind
- Relationship building
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