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01/04 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:891 Applications:240 Rec. Actions:Recruiter Actions:186

Head - Digital Marketing - Fashion Business (8-12 yrs)

Mumbai Job Code: 116612

Head Of Digital Marketing

The Offer :

Opportunity within a leading fashion brand

Work with a young and creative team

The Employer :

Our client is one of the region's premium fashion brands.

The Job :

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via SEO/SEM.

The Profile :

- You have a Degree from a top-tier institute and at least 8 years experience ideally in Brand/ Product Management or Digital Marketing within Consumer industry.

- You have good knowledge of Web Analytics Tools (eg. Google Analytics).

- You enjoy finding creative solutions to problems

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are highly goal driven and work well in fast paced environments

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