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01/04 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:758 Applications:236 Rec. Actions:Recruiter Actions:148

Head - Digital Marketing - EduTech Startup (5-8 yrs)

Gurgaon/Gurugram Job Code: 116613

Head Of Digital Marketing

The Offer :

- Design and execute the marketing strategies for an exciting edtech startup

- Manage a team of marketing executives

The Employer :

As an Ed-tech startup, our client is creating a niche in the education sector by leveraging AI to provide teachers with various online tools that can improve their experience as instructors beyond the classroom. After successfully closing a Series B round, with a global investor, the EdTech startup is all set for strategic expansion in the APAC markets.

Apply and be a part of an exciting journey!

The Job :

As the Head of Digital Marketing, you will have complete ownership of the firms digital marketing strategy across the region.

You will be responsible for :

- Leading the overall digital marketing strategy including Paid, Search, Display, Affiliate, Email, Facebook Advertisement, Push Notifications and SEO across the region

- Creating and managing Facebook and Google Ads, Third Party Ad Networks, Social Media Marketing and all other digital media.

- Managing a lean team of digital and social media marketeers and expand the portfolio of digital marketing stack while chasing performance, ROI and efficiency

- Working with the Founder and senior leadership team to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc

- Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customers base.

- Designing and setting up automated reports and measurement tools that allow result tracking at scale

- Planning and executing viral marketing campaigns across a range of social media platforms..

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

The Profile :

- You have at least 5 years experience in Digital Marketing, ideally within the Education, E-Commerce or a startup environment.

- Experience within Customer Acquisition Funnel, Social Media/ Viral Marketing and Performance marketing would be a strong advantage

- You possess a strong understanding of current online marketing concepts, strategy and best practice

- You have strong analytical skills and data-driven thinking

- You thrive in fast-paced and changing environments.

- You pay strong attention to detail and deliver work that is of a high standard.

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