Relationship Manager at Laksh Human Resources Pvt Limited
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Head - Digital Marketing - eCommerce (8-15 yrs)
Head - Digital Marketing
Reports to Vice President Marketing
Purpose:
To budget, develop & execute a Digital Marketing, social media, aggregator and alliances strategy for the organization, and making it at the cutting edge of engagement and experience for the - new age consumer.
Key Accountabilities:
1) Performance Marketing:
- ROI on paid marketing
- Conversion
- % eCommerce to overall business and growing that
2) Organic and Direct traffic:
- Constantly working on SEO
- Innovative ways to drive more organic and Direct traffic
- Creating potentially - Viral- content
3) Aggregators and alliances :
- Managing relationship with Aggregators
- Growing but at the same time minimizing dependency on Aggregators
- Work with CRM team to bring aggregator customers to our own platforms
- Driving significant incremental revenue via alliances and partnerships without depending on discounts Media
- Managing digital media budgets, earned media, targeting, Precision Targeting Digital Creative Management
- Content Creation
- Managing all digital creative /creative agency relationship
- Overall impact - brand image and sales
- Social media marketing
Candidate must have prior experience in e-commerce.
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