About the Role:

You will be key in the development and execution of a scalable Digital Marketing strategy to drive marketing campaigns, traffic, lead generation, and efficiencies.

- You will lead all the Performance Marketing initiatives and will oversee the creation and delivery of innovative and effective marketing campaigns across all channels with a tangible and measurable ROI.

- You possess a growth mindset and are able to follow through with a Data-Driven Approach.

- We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.

- As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Key Responsibilities :

- Create and implement a digital and direct marketing strategy to drive awareness, traffic, leads. conversions and engagement.

- Devise the strategy and lead the in-house teams across key channels like SEO, PPC, Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels

- Generate website traffic & app installs with multi-channel & testing approach

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth

- Setting up attribution models, multi-channel tracking, and quality of leads

- Run an effective SEO strategy via technical, site audits, keywords, links, working with content team

- Create, maintain and optimize Direct marketing campaigns, PPC campaigns, ad-copies, landing pages, A/B testing, budgeting

- Implement effective and optimized display remarketing and dynamic campaigns

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Manage third parties effectively such as digital agencies and service providers

- Create and lead an ambitious, best-in-class digital team

- Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement

Desired Candidate Profile:

- 7-8 years of experience in digital, direct & performance marketing, with an experience of building and leading a team.

- Expertise and knowledge of growth marketing strategies, performance marketing, retargeting, paid digital channels

- Strong mobile app marketing and analytics experience with a proven track record for driving new mobile app usage, engagement, and repeat usage

- Proficient in a range of tools across the marketing stack, Mixpanel, Appflyer, MoEngage, Google Analytics

- Good understanding of SEO and PPC with proven results

- Strong data-driven orientation and analytical mindset with a focus on ROI

- Comfortable working in a fast-paced environment and have agility in adapting to the situation

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