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Head - Digital Marketing (7-10 yrs)
- The applicant should have relevant experience, knowledge and background in customer acquisition and retention by leading digital marketing (Instagram, Google, Facebook, AdWords, etc) as well possess a financial mindset.
- Ability to implement & measure Search Engine Optimization. Ability to create Knowledge Panel, SEO top Ranking and verified account.
- Must have Knowledge of Social Media Advertising, Paid Marketing Campaign (Ad and Product base).
- Ability to create compelling content to drive traffic, engagement, and leads.
- Skilled with latest Digital Marketing Technology Tools & Platforms and Payment Gateways
- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.
- Collaborate with sales and marketing teams across board and identify areas for growth.
- Conduct and present competitive analyses and market research
- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
- Translate ideas to actionable items that deliver business results
- Analyze, recommend, and lead the implementation of improvement initiatives.
- Experience of working in apparel, consumer, lifestyle products will be an added advantage.
