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18/05 Debjani Sengupta
Senior Consultant - Recruitment & Client Relationship at Sapwood Ventures

Views:21 Applications:18 Rec. Actions:Recruiter Actions:0

Head - D2C Sales & Marketing (6-10 yrs)

Gurgaon/Gurugram Job Code: 213885

We have an opening for the post of D2C head for our esteemed client in Gurgaon. Our client is growing their team to support their global growth and are looking for talented people who enjoy the collaborative and innovative culture of a young high growth company and are hungry for an opportunity to grow with the team and have a lot of fun along the way. They believe there is a real gap in the retail market for healthy food and snacks for children, and they want to make this better! If you- re a proactive person who enjoys getting things done in an entrepreneurial set up, then read on! Also, you get to work for one of the Top 10 D2C startups that Amazon would be taking global this year! We will be entering the UAE, USA, UK and EU markets. Our Client is in 10 D2C Startups that Amazon will be Taking Global This Year.

Roles and Responsibilities

Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.

- Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.

Responsible for enabling cutting edge, agile and technology enabled audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.

Drive all marketing campaign activities across all digital channels and all categories. Lead the execution and constant optimization of D2C digital marketing activation strategy.

- Drive full P&L responsibility and ensure high repeat values & LTV for customers.

Plan sales/events to highlight the offers and new product launches of the company.

- Coordinate between the Brand & D2C team to maintain the Brand architecture.

- Responsible for the full funnel flow on website for customers and ensure high CR&AOV.

Required Skills/ Experience :

- 6-7 years of relevant experience

Prior experience in D2C companies or consultancies

- Experience of digital marketing

Worked on different live projects, web optimization.

Location: Gurgaon

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