Director at Tyche Jobs Executive Search Consultants
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Head - Corporate Communication & Marketing - BFSI/Manufacturing (15-20 yrs)
- Responsible for creating, implementing and monitoring the marketing & communication strategy plans, budgets, timelines etc. for the organization.
- PR Campaign : Augment the PR campaign to consolidate market leadership and establish the category itself far more effectively with media, regulators, customers and the general public.
- Deal promptly with media requests for responses, research, quotes, photos, interviews, especially in case of any crisis.
- Establish presence and participate in industry events and seminars
- Media Planning : collaborating with Digital, Social Media, Print, any other viable medium of communication to ensure consistent messaging
- Internal communication : create and implement a structured framework for employee communication with a focus on employee engagement and establishing the various HR initiatives.
- Employee engagement : lead in creating programmes for employee engagement for leadership team and effective percolation of important communication by building relevant platforms for the same along with the messaging.
- Brand Management : set up the digital and social media outreach for brand building, expert profiling and lead generation campaigns.
- Drive the CSR strategy for the organization.
Experience & Skills :
- Post-Graduation in Mass Communication
- Minimum 15 years of experience in marketing communication and media relation.
- Excellent written and verbal communication skills
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