HR TEAM at Brainsearch Consulting Pvt Ltd
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Head - Channel Sales - EdTech (15-20 yrs)
- Preferably an MBA or professional qualification from a premier college
- 17 Years+ of experience in marketing in Ed-Tech start-up, unicorns or other established technology product companies
- Broad experience across online and offline marketing channels
- Good knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing Strong strategic skills and be able to think into the future opportunities and challenges
- Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth
- Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals
- Plan and execute a marketing strategy for the organisation and for new and existing products or services
- Budget; manage and report on the marketing budget
- Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
- Manage the company's website, blog, SEO/SEM programs, resource center, and other marketing initiatives
- Agency Management; be responsible for the output and performance of our content and digital marketing agency
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Sales Support; support the sales team with collateral and content to help them convert more prospects
- Demand Generation; utilise a variety of tactics - ABM, paid social, webinars and email marketing - to generate MQLs and drive pipeline growth
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