Director at Right Track Corporate Service
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Head - Brand Marketing - FMCG (8-14 yrs)
Looking to connect with Brand Marketing / Branding exp folks for Head - Brand Marketing role with one of the leading E- commerce Company
base location is Bangalore
Areas of Responsibility
- Brand Strategy Help shape the overall Company brand and a compelling identity for the brand across existing and potential consumer bases.
- Brand Communication Develop and drive end to end brand frameworks for new and existing labels, including extensive crafting of target audience, consumer personas, their needs states and how each label solves for the same
- Brand Building Work closely with the Company category teams to initiate, commission and direct execution of brand campaigns (including all ATL, BTL, Print, outdoor and digital campaigns), thus constantly keeping new and existing labels relevant to consumers.
- Previous brand management experience is a must
- Keen eye for creatives and insights on crafting a strategy for creatives
- Should have worked with advertising as well as PR agencies and getting the best out of them
Candidate Profile:
MBA is a must (from a Tier 1 Institute). 8-11 years of work exp in eCommerce/FMCG
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