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04/08 Anmol
Consultant at Hunt

Views:15 Applications:13 Rec. Actions:Recruiter Actions:8

Head - Brand Digital Marketing - Hospital (6-10 yrs)

Ahmedabad Job Code: 226918

Head of Brand Marketing and Digital

The Headofmarketing will have the following key job accountabilities :

Brand Strategy & Implementation :

- Define and enhance the brand essence and brand framework for the company

- Create and implement the brand strategy into larger brand plans.

- Plan and execute brand communications and media actions offline and online

- Internal brand marketing (make the brand come alive)

Marketing & Demand Generation :

- Drive Awareness & Brand Consideration for the hospital

- Create customer segmentation strategy

- Build and grow the super specialties through effective marketing and positioning

- Track and report ROI and digital marketing metrics of all marketing channels/campaign including referral, social media, international, direct, BTL efforts etc.

- Keep the abreast of emerging trends in the marketing /digital marketing space, and business opportunities along with insights to drive business growth

- Generate Customer analytics and insights to shape actions across channels and products

Communication & PR :

- Build an effective and sharp communication design framework including the brand guidelines and campaigns for digital and offline communication and PR

- Manage digital agency selection and relationships with partners

- Develop and implement marketing collaterals -sales, patient experience and education

- Lead Internal communication and corporate communication

- Develop and manage media relationships

- People Management & Cross Functional Leadership

- Lead and manage sales, marketing, and brand team,

- Oversee team recruitment, development, and engagement - build an effective new age marketing organization

- Keep abreast of and communicate consumer dynamics, emerging industry trends and developments

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