Talent Acquisition Manager at Hartron Communications Ltd
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Hartron Communications - Digital Marketing Specialist (4-5 yrs)
Hartron Communications Ltd is a leading business process outsourcing company, helping businesses across the world enhance their after-sales and back-end support and improve customer satisfaction while reducing the overall cost of technology and human resources.
Website Link : https://www.hartron.in/
Title : Digital Marketing Specialist
Location : Gurugram, Haryana (Onsite)
Working hours : 5 days working (Mon-Fri)
YOE : 4-5 years
Job Description :
- We are looking for a results-driven Digital Marketing Specialist with expertise in SEO, SEM, and proven lead-generation capabilities on LinkedIn and other social media platforms.
Responsibilities :
1. Content Creation:
- Develop engaging and shareable content for social media platforms, especially on LinkedIn.
- Create a content calendar aligning with marketing objectives and brand messaging.
2. SEO and SEM :
- Implement effective SEO strategies to enhance online visibility.
- Collaborate with the team to optimize website content for search engines.
3. Paid Advertising :
- Manage and optimize paid advertising campaigns, including Google Ads and LinkedIn Ads.
- Conduct A/B testing and analyze campaign performance for continuous improvement.
4. Social Media Management :
- Execute social media strategies to drive brand awareness and audience engagement.
- Monitor and analyze social media performance metrics.
5. Brand Messaging :
- Ensure consistency in brand messaging across all digital platforms.
- Collaborate with the marketing team to align content with overall brand strategy.
6. Analytics and Reporting :
- Use analytics tools to track and measure the success of digital marketing efforts.
- Generate regular reports with key performance indicators and actionable insights.
Qualifications :
- Proven experience in digital marketing with a focus on content creation for social media.
- Strong understanding of SEO and SEM principles.
- Experience managing paid advertising campaigns, particularly Google Ads and LinkedIn Ads.
- Proficient in social media analytics tools.
- Exceptional written and verbal communication skills.
- Creative mindset with an eye for design and aesthetics.
- Detail-oriented with strong organizational and project management skills.
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
