Role Overview :

- At Growtomation, we are on a mission to provide comprehensive and easily executable go-to-market strategies to US, UK, and Europe-based SaaS companies reducing their time to market and revenue cycles. We are already doing so through HubSpot, Salesforce, and content marketing, and moving at a fast pace toward other tech stacks and capabilities.

- We work with HubSpot and Salesforce customers to help them make the most out of their CRM tools by streamlining marketing, sales, services, CS processes & reporting. We own the system so that they get to think about what their business needs next.

- Now, as a Growth Associate, you will play a pivotal role in driving revenue growth by generating high-quality leads and facilitating effective lead handoff to the operations team. You will leverage your expertise in marketing/communications and CRM platforms to execute successful campaigns, nurture prospects, and optimise lead conversion rates. This is an exciting opportunity to work in a fast-paced environment, collaborate with cross-functional teams, and contribute to the success of our clients' marketing initiatives.

Responsibilities :

- Utilise Sales and Marketing operation tools to execute lead generation campaigns, including email marketing, lead scoring, and automation workflows.

- Identify and qualify potential leads through targeted prospecting and research using a variety of tools and techniques.

- Collaborate closely with marketing teams to align messaging, optimise campaigns, and ensure a seamless lead handoff process.

- Build and manage a robust pipeline of qualified leads, tracking and documenting all activities and interactions in the CRM system.

- Conduct outbound prospecting activities, including cold calling, email outreach, and social media engagement, to engage with potential customers.

- Effectively communicate the value proposition of our clients' products/services to prospects and generate interest in further discussions.

- Respond to inbound leads promptly, qualify their needs, and schedule meetings or demos for the operations team.

- Continuously monitor and analyse campaign performance, lead conversion rates, and other relevant metrics to identify areas for improvement.

- Stay updated on industry trends, market dynamics, and the latest features and updates in Salesforce, Marketo, and Pardot.

- Collaborate with sales, marketing, and operations teams to provide feedback and insights for optimising lead quality and sales effectiveness.

Qualifications and Skills :

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience as a growth marketer/growth associate or in a similar role, preferably within a MarkOps agency or a technology-driven environment.

- In-depth knowledge and hands-on experience with a CRM tool.

- Strong understanding of marketing and sales principles, lead generation, and lead qualification processes.

- Excellent communication skills, both written and verbal, with the ability to effectively engage with prospects and build rapport.

- Proficiency in outbound prospecting techniques, including cold calling, email outreach, and social media engagement.

- Analytical mindset with the ability to track, analyse, and report on campaign performance metrics and KPIs.

- Self-motivated and goal-oriented, with a drive to achieve and exceed targets.

- Strong organisational and time management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.

- Salesforce, Marketo, or Pardot certifications would be a plus.

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