Chief Business Officer at GrowthPal
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Growthpal - Manager - Digital Marketing - B2B Channel (3-6 yrs)
GrowthPal is an early-stage funded startup, founded by a strong and experienced team from IITs, IIMs, and BITS Pilani, working in a digital investment banking space. We are creating a new category of - Personalized Digital Investment Banking- and have seen initial success of the model and are now looking to scale the model through aggressive lead generation.
We are looking for very bright, ambitious and creative individuals, who have had relevant experience and have demonstrated a good track record in SaaS/Digital Marketing space.
1) Develop demand generation strategy and own execution of its associated plan
2) Own and manage social media pages
3) Independently own SEO activities
4) Develop marketing collateral
5) Design and deliver content strategy to improve our page rankings and followers
6) Manage / automate marketing and sales processes in CRM tools
7) Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, etc.) and conversion rate optimization
8) Establish branding and associated PR and event visibility
Required experience :
1) 3-5 years of work experience in B2B marketing roles in high growth startups preferably SaaS companies
2) B2B lead generation for the US market
Salary: As per industry standards
Location: While the core team is based out of Pune, we are flexible on the location for this role as we are looking for a very self-driven person.
About us :
GrowthPal, a Personal Digital Investment Banker, provides intelligence-driven recommendations from fund-raising to category leadership to successful acquisitions. We enable fair, fast and best matched M&A and investing transactions, far exceeding efficiency, intelligence, reach, pace and cost offered by a team of humans (Investment Bankers.)
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