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18/02 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:172 Applications:111 Rec. Actions:Recruiter Actions:64

Growth Manager - Customer Retention - Startup (1-10 yrs)

Mumbai Job Code: 147626

Join a fast-growing startup that is making an impact on society

- Work alongside a passionate and entrepreneurial team

- Strong opportunities to progress your career

- Our client is a career guidance and management platform connecting aspirants with experts, to help them secure their dream jobs.

The Job

You will be responsible for :

- Developing a results-driven, multi-platform communications strategy in line with corporate and brand direction while reflecting local priorities.

- Being involved in the implementation of PR and initiatives related to the brand.

- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Tracking and analysing effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports

- Driving performance marketing via Google Ad Words, Facebook Ads, Display Ads, Customer Acquisition Funnel and SEO/SEM.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve -customer engagement.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

The Profile

- You have at least 1 year experience in Digital Marketing or Marketing Communications within a Consumer or B2C Business, ideally in the Education Sector.

- You possess strong understanding of user funnel for acquisition & retention

- You have solid experience using Engagement & Analytics tools such as Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Webengage etc

- You have an understanding of Remarketing campaigns

- You have a strong grasp of web analytics, A/B testing, and metrics-driven marketing

- You are able to effectively multi-task in a deadline-driven atmosphere

- You possess strong analytical skills and are comfortable dealing with numerical data

- You pay strong attention to detail and deliver work that is of a high standard

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