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16/01 Rushna Saif
Manager - Operations & HR at SeekIn India Pvt Ltd

Views:149 Applications:38 Rec. Actions:Recruiter Actions:26

Growth Hacker/Marketing Specialist - IT (2-4 yrs)

Gurgaon/Gurugram Job Code: 253707

Job description :

Background & Experience of Candidate :

- Having hardcore digital marketing experience of 2-4 years.

- SEM + SEO + Mobile app optimization.

- Campaign and Funnel Management.

- Web and Mobile Analytics.

- Social Media Management.

- Team Management

Job Description :

- Plan and execute digital marketing campaigns.

- Seed and built the digital marketing team in the company.

- Coordinate with social media agencies

- Coordinate with Campus ambassador agencies

- Understand the market analysis with the Data and devise a strategy to acquire, engage and retain customers

- Set up systems necessary to manage digital marketing functions at scale

- Led the execution of paid and organic marketing from start to end, leveraging internal support and driving collaboration with agencies and partners.

- Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.

- Track and report on Performance KPIs across all acquisitions and channels to optimize ROI, including highlighting potential investment trade-offs between channels.

- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis.

- Build user journeys and drive marketing programs that are highly targeted based on the content affinity of relevant segmented audience cohorts.

- Manage all efforts and goals on digital paid media : SEM, Display, Paid Social, Affiliate, etc.

- Establish monitoring, measurement, and optimization processes through institutionalizing marketing metrics that correlate to consumer and revenue growth.

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation, and planning with Google/FB/others as partners.

Location : Gurgaon

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