HR Consultant at Adept Global
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Growth Hacker - IT (3-6 yrs)
Growth Hacker
Location: Ghansoli, Navi Mumbai
Job Description:
- Lead and create strategic framework for growth channels including paid marketing and other inorganic marketing channels by leveraging internal support & driving collaboration with the key stakeholders in product development, business & creative support team.
- Establish product positioning, identify target audiences, and develop marketing plans with specific objectives of strengthening digital presence of our business.
Fighting customer churn & spreading product evangelism by managing all channels of user acquisition.
- Constantly evaluating product-channel fit for growth in a goal-based setting.
- Conceptualize and optimize marketing solutions in the viewpoint of customer acquisition by advertisements & targeted campaigns on various digital channels; aligning to key business metrics in all stages. (Acquisition - Activation -Retention - Referral - Revenue)
- Curate insights from Google Analytics, Facebook Business Manager and Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing.
- Track performance KPIs across all acquisition channels to optimize ROI. Ensure benchmarks of App Installs, Total Activations, CPA are met by periodic analysis and robust plan of action.
Required Candidate profile
- Must have an entrepreneurial mindset. Experience in growth phase startup is a mandate.
- MBA in Marketing from Tier 1 college with 0 to 2 years of experience OR Marketing professional with minimum 2 years of hands-on experience in growth / performance marketing including SEM.
- Should be able to articulate and publish communication which Indian SMEs understand.
- Proficient with Microsoft Excel, Google Sheets, Presentations etc.
- Strong data - driven approach and orientation to detail towards problems.
- Up to date with the latest trends and best practices in digital marketing.
- Basic understanding of SMEs in India will be a bonus.
Education:
- Should be able Speak and Write language Indian SMEs understand.
- Certification in "Hunger for Growth".
- Knowledge of Beer and Spirits will be bonus.
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