- Create Short & long term competitive strategy for assigned portfolio after surveying market scenario

- Making visual aid and cycle wise promotional inputs as per brand requirement.

- Develop strategy & periodically review the success of the inputs

- To analyze the market data and interpreting the same to make a robust marketing plan to maximize the market share.

- Coordinate with different departments for the procurement of samples, LBCs and compliments for the distribution to the field force.

- To liaise with various departments particularly Medical & Regulatory, Finance.

- Coordinate with advertizing agency on design and development of Promotion Material

- Prepare quarterly business plan booklet for field, including explanation and detailing

- Coordinate with various vendors to get delivery of promo material as per deadline

- To ensure timely dispatch of inputs across all the field force as per plan.

- Conducting cyclic briefing meeting across the country to analyze the Brand performance and marketing activity implementation status

- Communicate brand strategy to field staff and ensure Implementation

- Product launch, Planning of product mix & benchmarking of assigned brand, & monitoring brands progress.

- Responsible for launching new products & strengthening existing brand portfolio.

- Monitoring and analyzing the primary and secondary sales data etc.

- Making comprehensive brand plan, sales forecasting, positioning, and keeping track of competitor brands and their promotional activity.

- Sales budget Vs achievement - Keeping the record of promotional cost.

- To liaise with various agencies for the conferences and other brand promotion & ensure successful implementation of the same

- Organizing and conducting doctor education seminars, developing - Corporate Doctors- through business development activities.

- Facilitating all the marketing, communication support in order to arrange the KOL doctor's International visit for Symposia, CME programme national level as well as International level.

- Ensuring the ROI from KOL doctors through daily follow-up by sales managers.

- Tracking of various brand wise marketing activity daily basis though phone calls and email, SMS etc.

- Update field employees through periodical circulars about brand target achievement and market trends.

- Ensuring adequate stock availability at distribution centers.

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