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24/11 Chhaya
Assistant Manager - HR at Group Bayport

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Group Bayport - Senior Executive/Executive - Email Marketing (3-6 yrs)

Gurgaon/Gurugram Job Code: 186751

About Group Bayport

Group Bayport is a parent company with an impressive list of companies housed under one unifying roof. Together with our six brands - BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth - we comprise a total 1200+ employees spread across the globe. With a prominent presence in six countries, we have become a worldwide leader in our industry. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers and shades to eclectic personal accents and home d- cor, we help our customers, clients, and partners to make a statement.

Know More about Our Brands at -

Designation - Senior Executive/ Executive-Email Marketing

Location - Gurugram (Haryana), India.

Job Responsibilities:

1. Execution for overall email marketing campaign and it's promotional strategy across email channels.

2. Using analytics insight (Klaviyo) for top performing bid's and promoting the same through mailers.

3. Daily mailer doc submissions on CRM calendar

4. Setting ad hoc campaigns (If any) for Mailers

5. Sound knowledge of work flow journeys, segmentation, monitoring and changing the same accordingly.

6. Keep track of daily registration, Unsub and ensure data passing in esp.

7. Reviewing the content performance and campaign performance with the content & brand team. 

8. Keep updating the content team with latest trends and content optimization.

9. Update the CRM dashboard, CRM overall performance dashboard and design performance dashboard.

10. Fetching reports and insights whenever required

11. Analyze the email data and fetching insight for promotion.

12. Focus on email automation.

13. Execute day to day CRM campaigns (Email, SMS and CRM channels)

14. Coordinate with tech, design, catalog, product and content team

15. Analyze data and share improvement steps with the team

Experience: 3+ years in email marketing.

Educational Certifications: Bachelors' Degree.

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