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10/10 Natasha Naik
Deputy Manager - Human Resources at WATConsult

Views:298 Applications:99 Rec. Actions:Recruiter Actions:9

Group Account Manager - Marketing - Advertising Firm (6-8 yrs)

Bangalore Job Code: 94249

Lead multiple project/brand(s) simultaneously, ensure optimum delivery and strong integration across the organization

- Pilot projection plans (short term and long term) with key business/ brand partners to lead and execute innovative award winning campaigns for leveraged growth of brand

- Manage and meet revenue & budgeting for all key accounts

- Heighten advertising revenue through innovative digital advertising and other monetization efforts

- Enrich client-agency relationship, effectively engage with clients, understand their digital media engagement needs and objectives, devise an imperative plan of action to ensure successful execution

- Lead the programming, management, measurement, monitoring, reporting of campaigns performance and recommend the foremost option to achieve enhanced and sustainable growth results

- Drive brainstorming sessions for generating new and innovative growth strategies

- Develop a deep understanding of the target audience to build customer personas thus identify how these different cohorts contribute to revenue

- Spearhead the content calendar, targeting the different customer personas, which entails onsite visual merchandising, social media editorial content, community management, and other online engagements

- Drive innovative yet effective content marketing strategies to aid the brand/private labels/new launches

- Oversee digital asset management and website development as deemed necessary

- Oversee management of creative process for social media-specific design assets and intervene the Creative Team efforts as required to ensure that strong marketing standard methodologies are being met

- Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with Internal /External teams 


- Analyze digital assets of competitor in order to ascertain best practices and improvise implementation of similar to advantage 


- Explore ALL social and digital media avenues not limited to Facebook, Instagram and Twitter but also Whatsapp, Twitter, Pinterest, LinkedIn, YouTube, Tumblr, other new avenues

- Amplify the focus on fundamentals of brand's business and similarly identify new avenues to leverage brand's business growth


 - Proactively identify and evaluate emerging trends, technologies and insights; provide thought leadership and perspective for optimization and adoption where appropriate

- Act as a social media liaison for all internal and external stakeholders; ensure set commercials guidelines are met

- Arbitrate to provide swift, astute and effective resolutions for scathing challenges, bottlenecks, client/customer escalations, campaign issues, etc.

- Provide tactical assistance in online/offline publishing, PR activities and case studies on frequent basis

- Determine the optimal staffing assignments in order to efficiently lead new business initiatives

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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