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06/04 Archita Bhattacharyya
Manager HR at Greenlight Planet

Views:229 Applications:72 Rec. Actions:Recruiter Actions:0

Greenlight Planet - Brand Associate (1-2 yrs)

Maharashtra Job Code: 32457

Key responsibilities :

- Champion campaigns and promotions to drive awareness, footfall and sales for key markets across Asia.

- Conduct regular market visits to better understand the consumer while ensuring high brand and POS visibility across retail outlets.

- Deploy innovative strategies for new product launch across Asia to engage channel partners and consumers.

- Bring new ideas and work closely with creative agencies on briefing process to conceptualize out-of-the-box creatives.

- Create and maintain marketing and communication calendar for customers and channel partners.

- Stay up-to-date with the latest market trends, analyse market and competition intelligence.

- Generate MIS and analyse of internal sales data and consumer research data to capture market insights for the brand.

- Make regular market visits to identify the gaps and suggest improvement plans.

- Proactively collaborate with prominent members of cross functional teams and internal departments: Sales, Finance, Operations and R&D for payments, new product launch, and on-going campaigns.

- Build strong relationships and provide direction to external partners like research, media and advertising agencies

- Consistently add value to ad hoc marketing projects/events as required and support the brand manager.

The ideal candidate for Brand Associate :

- 1-2 years of experience in brand management, advertising, and (or) activations.

- Strong team coordination & leadership skills with ability to manage across functions and organizations ensure the brand's agenda is carried out.

- Excellent verbal and written communication skills.

- Hands-on knowledge of PowerPoint, Word and Excel.

- Under-graduates / Graduates with experience in Marketing or Advertising will be preferred.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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